Olio Event Group
Olio / ōlēō / noun: A diverse collection of things.
Olio Event Group breathes life into big ideas. We conceptualize and manage brand activations, hospitality experiences, and events of all sizes.
You’re probably wondering: What is an olio? Literally translated, it means a collection of things. In a way, that’s who Olio Event Group is. A diverse collection of professionals who help our clients embed their brands in their customers’ lives. We’re eaters and drinkers. Storytellers and sages. Risk takers and move makers. We plan extraordinary experiences that help brands tell their stories, too. And more importantly, that inspire their customers to say, “Remember where we were, when…”
We deliver turnkey, on-brand experiences for our clients. We are a one-stop shop for culinary, lifestyle, and entertainment events.
We don't just plan pretty parties. We connect brands with their key audiences and influencers.
Our culinary, lifestyle, and entertainment clients include Woodford Reserve, Chambord Liqueur, Atlanta Food & Wine Festival, Thornton's Oil, BMW, Porsche, 21c Museum Hotels, Baccarat, and many more.
Our event planning and management services include:
- Brand Activations
- Creative Event Design
- Luxury Festivals
- Curated Hospitality Experiences
- Corporate Meetings
- Executive Support
- Hospitality Asset Management
- Corporate Sponsorship
We’re especially proud of our turnkey approach. From concept to clean-up, we provide a slew of support services to ensure seamless production and exacting execution:
- Creative Development & Experience Curation
- Sponsorship Development & Management
- Influencer Campaign Management
- Guest List Creation
- Site Scouting & Selection
- Contract Negotiations
- Marketing & Promotions
- On-Site Support
Our team is wired to be both creative and strategic. We are part head in the clouds and part boots on the ground; part dreamers and part doers. We aren’t intimidated by the pressure of constantly one-upping ourselves…if anything, we’re driven by it.
What Our Clients Say
On behalf of the Chambord team I would like to extend a huge THANK YOU for your incredible work on Chambord's Bridal Fashion Week activation. It is clear that you all approached this massive undertaking the way you do everything: with complete focus on delivering an unbelievable experience. Your team was equally invested in the results of this program, and there was truly a spirit of "all hands on deck".
Brand Manager, Chambord liqueur
The Louisville Forbes event was wonderful! All of you put a tremendous amount of work into this event and it showed. The attention to detail was unsurpassed. I thank you and everyone in your office who helped us to make it great.
Northwestern Mutual Brand & Advertising
What a tremendous event! Our guests have been raving about their night with us. It's clear the Olio team knows how to make a party amazing. It's been a joy to get to know you.
Susan G. Komen Kentucky
Olio was the mastermind behind the entire, wonderful party...they took care of EVERYTHING!
I can't tell you how many people have told me it was the best event ever! You all were a joy to work with and we will certainly use you again. Thank you for being creative and community-minded at the same time!
Judy A. Golliher
In The News
We serve clients all over the world from our home base in Louisville and our regional offices in Cincinnati and Nashville. Drop us a line - we’ll be in touch within one business day.
Have A Question? Call Us At 502.496.9020 or email@example.com
Who do you want to reach? How do you want them to feel? What do you want to communicate? We start every brand activation by asking questions that matter. From there, we ideate big themes and big ideas that will create memorable, engaging experiences. We build relationships with the right influencers, tastemakers, brand ambassadors, events, organizations… you name it. Plus, we manage the entire process from start to finish — from initial creative concept through production, and every step in between — so you don’t have to. Consider us an extension of your team, working tirelessly to delivery turnkey experiences that fit seamlessly with your brand.
A little inspiration can go a long way. We’ll work with you to hone your thematic approach, your story, and the many ways you can surprise and delight your target audiences. We include everything you need to bring your big ideas to life — mood boards and color palettes, suggested menus and entertainment, potential partners and sponsorship packages — then we’ll let you take it from there.
What does a memory look, smell, taste, sound, and feel like? That’s where the magic behind large-scale, luxury festivals comes in. And that’s where Olio delivers. We leverage our deep networks to recommend top-notch talent and entertainment; we identify and secure the right partners and sponsors; we manage booking, ticketing, marketing, and sales. So whether it’s food and wine or lifestyle and entertainment, our team is able to bring the Olio brand of magic to the table.
At the confluence of intimacy and influence are Olio’s curated hospitality experiences. Designed for intimately-sized groups, these culinary and brand tours and evenings leverage relationships with influencers, tastemakers, and culture creators from the worlds of food & drink, music, art, and entertainment. The end result? Meaningful, one-on-one moments with the people who matter most to your business.
Corporate meetings and trade show activations most definitely don’t have to be stuffy, over-wrought, or boring. Let Olio do the heavy lifting! It all starts with aligning on what you hope to accomplish. Then, through carefully chosen vendors, Olio will negotiate, manage, and execute all event details, including venue, food, beverage, decor, materials, and content.
Olio can streamline the task of overseeing executive entertainment and travel. Whether it’s booking private airfare, luxury accommodations and local transportation, or identifying and curating custom dining and hospitality experiences, Olio can make corporate entertaining a breeze.
Let’s face it: in certain circles, great seats are status quo. But aren’t incredible experiences reflective of more than just a box at a ballgame? Olio can consult, procure, and manage corporate hospitality assets: season tickets, corporate boxes and suites, private chef’s table dining and more. And because we want to drive connections, we won’t stop there; we’ll find fresh new ways to enhance the experience through interesting additions, thoughtful details and custom elements.
Sponsorship is a two-way street; there must be a win-win for it to work. Our team guides clients on both sides of the equation to identify the right plays and prices, the right partners and perks. Whether it’s identifying on-brand co-op activations or curating a list of the right partners from our wide network, we identify corporate sponsorships, sales and complementary experiential marketing opportunities that deliver synergy, value, and ROI on both sides of the equation.
Lauren is the creative force behind Olio Event Group. She is an event planner, director, and visionary whose top priority is executing successful events for her clients.
Lauren graduated from the University of Kentucky with a degree in Advertising & Public Relations. Since 2004, Lauren has executed incredible events with imagination and a keen eye for detail. She consistently pushes the boundaries of creativity to make sure each of her client’s events are unique. Yet, she remains conscious of clients’ timeline and budget. She is part-artist, part-engineer, and part-logistician.
Abbey Ferguson comes to Olio with more than a decade of experience designing, managing, and executing events primarily in the culinary space. Most recently she held the position of VP of Programming & Productions for IWSC Group North America, and led programming for Atlanta Food & Wine Festival since its inception in 2011. Abbey joins Olio Event Group as Vice President, playing a lead role in Olio’s culinary programming, sponsorships, and special events. In this role, she will also continue to lead the programming for Atlanta Food & Wine Festival. She believes untouchable experiences are created by combining the right ideas with the right relationships… and her national network of celebrity chefs, wine enthusiasts, restaurateurs, and food and beverage influencers agree!
Senior Event Designer
Maizie joined OLIO in 2017. She has over a decade of experience in interior design, illustration, graphic design, and exhibition design. Maizie has an undergraduate degree in Interior Design from Marymount University and a graduate degree in Exhibition Design from the Corcoran College of Art + Design in Washington, D.C. Maizie’s projects have included designs for The World Bank, The Danish Embassy, The Smithsonian Institution, GE Appliances, Chevron Lubricants, and more. Maizie loves the challenge of merging a phenomenal guest experience with a corporate brand.
VP of Operations
Lexie Larsen joined Olio Event Group in 2017. Lexie returned to her hometown of Louisville, KY after studying Psychology and Fine Arts at Texas Christian University in Fort Worth. Lexie's expertise in project coordination and client services comes from her prior experience in sales and account management with other business organizations. Lexie provides meticulous oversight of every detail and adds an exceptional level of service to each of her projects.
Erin is our in-house travel guru and point of contact for all things hotel and accommodation-related. She is a liaison between clients and hotels. She makes sure each experience is smooth from start to finish, and customized to clients' needs and priorities.
Erin graduated from Pepperdine University with a degree in Psychology, and also has a Paralegal degree from UCLA.
Paul Latham, AIFD CFD KMF, has been in the floral industry for over 10 years. He is an Accredited Member of the American Institute of Floral Design, a certified Floral Designer, a Kentucky Master Florist, and was the 2016 Floral Designer of the Year for both Kentucky and Tennessee. Paul has years of experience in creating incredible, ornate floral designs for high-end events for both social and corporate clients.
Carpenter & Producer
Eric Povill is a Louisville, KY native and a 20+ year veteran of the service industry. Eric is a jack of all trades and integral to the production and execution of Olio’s grandest ideas.
VP of Production
Alex manages our production team and bridges the gap between project managers’ plans and successful installation. Alex has a bachelor's degree from the University of Louisville and got his start planning and executing events on campus.
Gabriella joined the Olio team as Project Manager while completing her degree at the University of Louisville. Through her past experience, Gabriella has recognized the importance to consistently deliver customer service excellence with attention to detail for all projects in which she was involved. She brings this strength and diversity to assist with project coordination for Olio events, ensuring that only the finest service is delivered.
Samantha joined Olio Event Group in 2018. She graduated from the University of Kentucky with a degree in Marketing and Merchandising, Apparel, and Textiles in 2016 and spent her summers interning for a startup in San Francisco. After graduation, Samantha moved to Louisville to continue her digital marketing career in the food and beverage industry. From creating social content to scoping out the perfect blog post topic, she now brings a millennial's perspective on all things marketing for Olio Event Group.
Olio Event Group is located in Louisville, Kentucky and serves the Louisville, Lexington, Nashville, and Cincinnati metro areas as well as destinations throughout the United States. We are an event planning and destination management company (DMC) that creates, manages, and executes imaginative activations and extraordinary experiences. Our event planning services offer our clients brand activations, creative event design, curated hospitality experiences, corporate meetings, executive support, hospitality management, and more.